Reimagining Small Business Data at Intuit

Type: Interactive

Tools: Domo, Figma

Transforming 300+ line charts into an expansive modern dashboard showing the current health of thousands of small businesses around the world in greater detail.

The Intuit QuickBooks Small Business Index tracks monthly changes in small business employment, job vacancies, and revenue in the US, Canada, and the UK.

The data comes from custom-built economic models that combine QuickBooks customer data with official government statistics. It’s backed by a rigorous methodology developed by an international team of economists led by Ufuk Akcigit, the Arnold C. Harberger Professor of Economics at the University of Chicago.

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It offers the most accurate and current picture of small business health and growth, helping to connect with small businesses and remove the barriers they face.

Small businesses and accountants can use it to benchmark their performance, spot growth opportunities, and better inform their decisions.

Policymakers and economists can use it as a timely monthly signal ahead of official statistics to see emerging economic shifts and assess the impact of policies. It has resulted in funding SBA 7(a) loans for small businesses to buy digital tools (SBTAA, S. 305, H.R. 915) and has been cited in the Fed’s Monetary Policy Report in 2024.

Explore the Dashboard

• One Trusted View: Intuit's Future of Finance Report